Considered the most preferred post graduation option till recently, the Master of Business Administration (MBA) course is now being sounded its death knell with the All India Council of Technical Education (AICTE) approving the closure of 13 technical schools in the state for year 2013-2014. These include big names like Chaitanya Institute of Business Management, Annie Besant Post Graduate College (MBA), Institute of Advanced Management Education and Entrepreneurship among others.
Experts say outdated course curriculum, poor infrastructure, sub standard teaching staff and failing to realize the needs of the commercial market have caused the crash of the MBA. Between 2011 and 2013, the AICTE received 230-odd shut down applications from institutes across the country, of which 80 have been given the nod.
“Most colleges don’t have enough industry collaboration which forms the crux of a management course. Placement prospects are poor and faculty members are not connected with potential employers. Even worse, many institutions are set up in such obscure locations that prospective employers wouldn’t want to go there,” SS Mantha, chairperson of AICTE, told TOI.
Indicative of the archaic nature of the curriculum is the fact that very few such institutes in the country offer modules in digital marketing, despite the current relevance of social media in almost every industry. “Many fresh B school graduates don’t even know how to create a Google group or a social networking page for their company, which is basic knowledge. With the way social media has come up, there needs to be a well-trained workforce in the field of digital marketing. However, most B schools lack such specialized modules,” said Suresh Babu, founder of the Web Marketing Academy.
A recent paper by the Associated Chambers of Commerce and Industry of India ( Assocham) said that only 10 per cent of management graduates are actually employable despite their massive demand. Employers are increasingly feeling that the talent pool being produced from B schools are not what they are seeking.
“Many B school pass outs have absolutely no practical exposure even though they may have their theory right on paper. There has been a decline in the quality of students that most management institutions are producing,” said Vivek Anand, CEO of Arike Electric, a former management student himself. In a recent round of recruitments, Anand’s company hired only two graduates after surveying several B schools in and around the state.
Meanwhile, focus is back on the IITs with parents veering towards them as a more viable career option for their children. “This was bound to happen since the expansion of the MBA was an unplanned one. Mass education and herd mentality does not work in the field of knowledge,” said G Haragopal, educationist and a former MBA teacher. (TOI)